• NEW YORK

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New York: naming agency services for small businesses

New York naming agency services are provided remotely by Los Angeles-based Names&Naming, a spin-off of Scott Silverman’s branding consultancy, Articulated Brands®. While I certainly don’t mind making the trip to JFK (or LGA or EWK, for that matter), it’s important to remember that most creative naming assignments can be completed via email and phone. If you’re open to working with someone who isn’t from these parts, I warmly invite you to reach out. I’m also looking to forge dynamic creative collaborations with New York marketing agencies, graphic designers and website development companies. Hit me up!

New York naming

Since this website page is about New York naming, it seems appropriate to talk about the naming of New York, New York itself.

Naming New York wasn’t the work of some Madison Avenue branding agency or some freelance namer, an over-caffeinated wordsmith who got hooked on phonics. Of course not! As with most city names, New York naming has everything to do with its founding. Often referred to as “the city so nice they named it twice” (from a Gerard Kenny song), New York was once known as New Amsterdam. After capturing the city from the Dutch, who promptly surrendered without fighting, the name served a tribute to the then Duke of York, who later became England’s King James II. Today, New York stands as America’s most populous city (over 8.5 million) and one of the world’s most visited places. There isn’t much for which the city isn’t famous, so naming New York’s attributes and accomplishments would be both exhaustive and unnecessary. To wrap this up, let’s just quote from one of my all-time favorite songs, “Empire State of Mind,” the Alicia Keys/Jay-Z tribute: “There’s nothing you can’t do, now you’re in New York, these streets will make you feel brand-new, big lights will inspire you, let’s hear it for New York.”

Not just New York name consulting, positioning and branding! Syracuse, Buffalo, Rochester and Albany brand naming, too!

When Newark’s businesses need cool and catchy company name ideas, unique product name ideas, positioning and branding consulting, as well as copywriting, design and other creative support, they can count on Names & Naming and my brand consultancy, Articulated Brands®, which operates out of Los Angeles. But businesses in New York’s other big cities, especially small businesses in Albany, Rochester, Buffalo and Syracuse also need help naming and branding. So long as you don’t mind working via telephone and email, I’m happy to serve as your Syracuse, Buffalo, Rochester and Albany brand agency, too.

Top banner photo by Colton Duke on Unsplash

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