Newark, New Jersey: naming agency services for small businesses

Since this website page is about Newark naming, it seems appropriate to talk about the naming of Newark, New Jersey itself.

Naming Newark wasn’t the work of some fancy branding agency or some ambitious freelance namer, dog-eared Roget’s Thesaurus in tow. No, as with most city names, understanding Newark naming requires only a quick brush-up on its history. Founded by Connecticut Puritans, one of its settlers, Abraham Pierson, was formerly a preacher in England’s Newark-on-Trent. So that familiar name was adopted. Based upon his writings, it is also said that he thought of the name as standing for “New Ark of the Covenant.” The port city grew, eventually becoming a major industrial hub, beginning with its innovations in leather manufacturing and growing from there. Though the city has had its share of problems and economic downturns, it continues to reinvent itself, harnessing the strength and determination of its people. Newark is home to Prudential, Panasonic and Manishewitz, among many others, offering its businesses a great workforce, a prime location and a more affordable cost-of-living, especially in comparison to New York City.