Newark, New Jersey: naming agency services for small businesses

Newark naming agency services are provided remotely by Los Angeles-based Names&Naming, a spin-off of Scott Silverman’s branding consultancy, Articulated Brands®. While I certainly don’t mind making the trip to EWR, it’s important to remember that most creative naming assignments can be completed via email and phone. If you’re open to working with someone who isn’t from these parts, I warmly invite you to reach out. I’m also looking to forge dynamic creative collaborations with Newark marketing agencies, graphic designers and website development companies. Hit me up!

Newark naming

Since this website page is about Newark naming, it seems appropriate to talk about the naming of Newark, New Jersey itself.

Naming Newark wasn’t the work of some fancy branding agency or some ambitious freelance namer, dog-eared Roget’s Thesaurus in tow. No, as with most city names, understanding Newark naming requires only a quick brush-up on its history. Founded by Connecticut Puritans, one of its settlers, Abraham Pierson, was formerly a preacher in England’s Newark-on-Trent. So that familiar name was adopted. Based upon his writings, it is also said that he thought of the name as standing for “New Ark of the Covenant.” The port city grew, eventually becoming a major industrial hub, beginning with its innovations in leather manufacturing and growing from there. Though the city has had its share of problems and economic downturns, it continues to reinvent itself, harnessing the strength and determination of its people. Newark is home to Prudential, Panasonic and Manishewitz, among many others, offering its businesses a great workforce, a prime location and a more affordable cost-of-living, especially in comparison to New York City.

Not just Newark name consulting, positioning and branding! Paterson, Elizabeth, Trenton and Jersey City brand naming, too!

When Newark’s businesses need cool and catchy company name ideas, unique product name ideas, positioning and branding consulting, as well as copywriting, design and other creative support, they can count on Names & Naming and my brand consultancy, Articulated Brands®, which operates out of Los Angeles. But businesses in Newark’s surrounding cities, especially small businesses in Jersey City, Trenton, Elizabeth and Paterson also need help naming and branding. So long as you don’t mind working via telephone and email, I’m happy to serve as your Paterson, Elizabeth, Trenton and Jersey City brand agency, too.

Top banner photo credit: Sean Pavone